If Facebook Messenger is closely tied to the Facebook app, then Facebook (the company) misses out on an opportunity to create a unified messaging platform across all of the social media channels that they own. The short answer is because it’s in their best business interest to do so. Why Is Facebook Splitting The Messenger Feature Into A Separate App? In the world of marketing that says “if you aren’t buying the product, you ARE the product” and that’s exactly what is happening with Facebook. YES, that is a little creepy.īut consider the last time you paid Facebook for a membership fee. YES, Facebook is using that data to show you customized ads, status updates from your friends and family. That’s not what I’m advocating, though…I’m just saying that oversharing on Facebook (something that you do) is just as much of a privacy issue as what Facebook does with your data. If you are concerned with protecting your privacy, then maybe deleting your Facebook account (including Messenger) is the right move. If you think that using Facebook Messenger presents a privacy challenge, then you need to also consider whether posting on Facebook is a challenge. So calm down, don’t believe the fear-mongers….just relax. I hate to be the bearer of bad news, but installing the Messenger app isn’t going to place your privacy in any more risk than the already embarrassing photos and “woe is me” posts that you’re putting on Facebook yourself. Believe it or not, Facebook does not care that you're playing Candy Crush Saga on the toilet. It’s true…Facebook is not interested in any of your embarrassing bathroom noises while you play Candy Crush Saga on the toilet. Surprise…they don’t want to hear you use the terms “ping”, “strategize” and “leverage” in your corporate meetings. No…Facebook is not really interested in your rants during your kids soccer game. Even if it were true, and Facebook were spying…is your life really that interesting? If you’re concerned with Facebook listening in on your conversations, maybe you should rethink what activities you’re engaged in.
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